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[Solved] FLoC - Googles new tracking attempt?
following two links (sorry, German) describing an attempt of Google to replace tracking coockies and continue to track:
dr-datenschutz(DOT)de(SLASH)google-floc-und-das-ende-des-cookie-zeitalters/ and again heise:
Will that compromise eblocker?
To my knowledge Google‘s Privacy Sandbox is „tracking by the browser“ (in brief). FloC is the „grouping“ of users (for ad targeting) based on Privacy Sandbox data.
I conclude that if you stay away from browsers supporting Privacy Sandbox like Chrome, you should be well covered with eBlocker. 😎 👍
Today the exact functionality of Google‘s new approach in unknown and so it‘s too early to judge.
But I agree with @random: stay away from Google products - especially Chrome - if you care about your privacy.😉