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[Solved] FLoC - Googles new tracking attempt?


New Member
Joined: 3 Monaten ago
Posts: 3
Topic starter  

Hi there,

following two links (sorry, German) describing an attempt of Google to replace tracking coockies and continue to track:

dr-datenschutz(DOT)de(SLASH)google-floc-und-das-ende-des-cookie-zeitalters/ and again heise:

heise(DOT)de(SLASH)news/Googles-Cookie-Ausstieg-Streit-um-Tracking-light-5994478.html

Will that compromise eblocker?

Regards

Bernd


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Member
Joined: 1 Jahr ago
Posts: 891
 

To my knowledge Google‘s Privacy Sandbox is „tracking by the browser“ (in brief). FloC is the „grouping“ of users (for ad targeting) based on Privacy Sandbox data.

I conclude that if you stay away from browsers supporting Privacy Sandbox like Chrome, you should be well covered with eBlocker. 😎 👍

THX!


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Famed Member
Joined: 1 Jahr ago
Posts: 512
 

@epikrise

Today the exact functionality of Google‘s new approach in unknown and so it‘s too early to judge. 

But I agree with @random: stay away from Google products - especially Chrome - if you care about your privacy.😉


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