[Solved] FLoC - Googles new tracking attempt?

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Last Post by Benne 4 Jahren ago

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epikrise

(@epikrise)

Active Member

Joined: 4 Jahren ago

Posts: 3

Topic starter 14/04/2021 10:04 am

Hi there,

following two links (sorry, German) describing an attempt of Google to replace tracking coockies and continue to track:

dr-datenschutz(DOT)de(SLASH)google-floc-und-das-ende-des-cookie-zeitalters/ and again heise:

heise(DOT)de(SLASH)news/Googles-Cookie-Ausstieg-Streit-um-Tracking-light-5994478.html

Will that compromise eblocker?

Regards

Bernd

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FLoC

Random

(@random)

Illustrious Member Admin

Joined: 6 Jahren ago

Posts: 2073

14/04/2021 9:09 pm

To my knowledge Google‘s Privacy Sandbox is „tracking by the browser“ (in brief). FloC is the „grouping“ of users (for ad targeting) based on Privacy Sandbox data.

I conclude that if you stay away from browsers supporting Privacy Sandbox like Chrome, you should be well covered with eBlocker. 😎 👍

THX!

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Benne

(@benne)

Famed Member Admin

Joined: 6 Jahren ago

Posts: 1097

14/04/2021 9:40 pm

@epikrise

Today the exact functionality of Google‘s new approach in unknown and so it‘s too early to judge.

But I agree with @random: stay away from Google products - especially Chrome - if you care about your privacy.😉

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